Financial Focus for Startups – Managing the First 12 Months: Stay in Control of Your Business Finances
You’ve got a product, a plan, or maybe even a few clients. But when it comes to managing finances as a new business, things can get overwhelming fast. Bills pile up, invoices are late, and you’re not sure if that big sale actually made you any profit.
Most new business owners feel overwhelmed by trying to manage finances. The key is to learn how to manage finances in a way that feels doable, not draining.
That’s where this Entrepreneurial Woman Project (EWP) 2025 session comes in. Led by Waruna Perera, a CFO and financial strategist who works with startups across Europe, the “Financial Focus for Startups – Managing the First 12 Months” workshop is your map through the fog.
You don’t have to be an accountant to understand what’s going on behind the scenes. This workshop can help you learn and use and use that knowledge to scale your business.
Why Most New Businesses Struggle with Finances?
Waruna puts it plainly: “It’s not ambition, but the inability to translate vision into numbers.”
This session is designed to help non-finance founders stay in control without drowning in spreadsheets or jargon. You’ll walk through:
- How to create a monthly budget that actually reflects your reality
- What product costing really looks like (hint: it’s not just materials)
- How to calculate your break-even point and make smarter sales decisions
- The difference between cash flow and “looking profitable” and how to track the right one
Each concept explained in a simple way, with real examples and practical tools.
Meet Your Expert Trainer: Waruna Perera
With over 15 years of experience across Asia and Europe, Waruna Perera has advised everyone from retail startups to international infrastructure firms. His background includes leadership roles at EY and KPMG, and today, he helps early-stage businesses translate big ideas into sustainable financial strategies.
Through Kahapana Capital SARL-S, Waruna delivers CFO services that empower founders to build resilience into their operations – before the chaos begins.
His passion lies in helping entrepreneurs stop fearing their numbers and start using them as tools for strategic growth.
“When founders stay too focused on the dream and lose sight of the data, they risk running out of time, cash, or both.”, says Waruna.
He will walk you through essential tools that will help you see the numbers clearly and use them to make smarter, faster decisions in support of long-term success.
Whether you’re making croissants, launching a SaaS app, or starting a consultancy, this session gives you practical clarity on what it takes to actually stay alive financially in your first 12 months
Join Entrepreneurial Woman Project 2025
The Entrepreneurial Woman Project, now in its 12th edition, has helped hundreds of women transform their business ideas into profitable realities in Luxembourg.
Over five Saturdays, EWP 2025 offers expert-led workshops, networking opportunities, mentorship, and tailored resources to support women at every stage of their entrepreneurial journey.
By participating, you’ll get essential information, but most importantly you’ll leave knowing that you’re not alone in this. You’ll meet other women asking the same questions, facing the same gaps in knowledge, and walking out with the same new confidence.
Why Join?
The first year of business moves fast; so do your bills, opportunities, and risks. This workshop gives you the practical tools to track your numbers and make faster decisions. You’ll learn how to spot the hidden costs eating into your profit, price your offer with confidence, and know exactly when you can afford to invest in growth.
You’ll leave not just with knowledge, but with a working system you can use the very next day. Not to mention the insights of other founders navigating the same challenges.
Spots are limited. Community and confidence are waiting.
Oliwia Gertych,
LPCC Team
